Look, we contrarians always welcome a market rally like this one. But it does make our hunt for yield harder.
I mean, the S&P 500s surge has ground down the indexs average yield to levels not seen since the 1800s!
Right now, the go-to index fund, the State Street SPDR S&P 500 ETF Trust (SPY) yields 0.98%. So youd be pulling in a pathetic $9,800 on a million bucks invested. To get a liveable $50k in income, youd need to invest $5 million.
Yikes!
Clearly, we need to widen our strike zone, and look beyond dividend yield to get the dividend cash we demand. So were looking to another kind of yield: shareholder yield.
Shareholder what?
Shareholder yield is a complete measure of how a stock rewards us, accounting not only for dividends but share buybacks, too.
Even better if a company is growing its dividend. That way, we get my favorite trifecta: A surging payout that hauls the share price higher (a pattern I call the Dividend Magnet), with an extra kick as buybacks pile more upward pressure on the stock.
Let me show you this sweet setup in action, with two stocks boasting big shareholder yields that definitely get our attention.
The first is a grocer the crowd has left for dead, down 24% from its 2026 high while its payout keeps climbing. The second is an old-school industrial name that quietly shovels dividends and buybacks out the door in equal measure.
Krogers 10.3% Shareholder Yield Is Stuck at the Back of the Shelf
Most investors look at the 2.7% current yield on Kroger (KR) shares and leave them on the shelf. Thats a shame, because the grocer has a history of shareholder-friendliness.
Thats pulled the stock higher as investors bought every hikeuntil they turned overly sour on the stock a few months ago after Q1 earnings missed by a penny (revenue actually topped expectations) and same-store sales growth slowed.
Management also hiked the payout 11% a week after the earnings report. The payout has now grown for 20 straight years, at a compounded annualized rate of 13%.
Whats the crowd discounting? New CEO Greg Foran, who joined the company in February after leading Walmart US for six years, racking up 20 straight quarters of same-store sales gains in that span. Hes focused on turning around that sluggish metric for Kroger, which has some stores that, I think youll agree, look a bit tired these days.
Greg says about 60% of Krogers stores need to up their game to compete with the rest. Some see a lot of work therewe see a lot of growth potential.
Forans growth focus gives us a nice springboard for the share price to bounce backespecially when you consider managements long history of buying back stock. Check this out:
KRs Share Count Drops, Boosting Its Dividend Magnet

As you can see, Krogers stock was marching higher, along with the dividend, until it fell off the pace after Q1 earnings. Thats set up a nice gap to buy in and wait for the stock to snap back to the dividend growth. The 17.6% drop in the share count in the last five years only loads the spring further.
Which nicely sets up our shareholder yield calculation. To get it, we add the amount management has spent on dividends in its latest fiscal year ($889 million) and buybacks (a whopping $2.73 billion).
When we take the total ($3.62 billion) and divide it by the firms $35.1-billion market cap, we get a whopping 10.3% shareholder yield.
There is one caveat I do need to throw in here: The company authorized $2 billion in buybacks at the end of last year, down from its previous authorization of $7.5 billion. As a result, Krogers shareholder yield will likely be down some when we look back at this time next year.
But even so, that figure will almost certainly be much higher than the current 2.7% yield (on the dividend alone). And, again, for the best reason: Cash being used to boost same-store sales, the lifeblood of the company.
That leaves us with a tasty recipe (sorry, couldnt help it!) for more payout and share-price growth as buybacks cut the number of shares outstanding, the dividend (which accounts for a mere 30% of free cash flow) marches higher, and Foran gets to work.
Thats a tidy setup for long-term share priceand dividendgrowth. And it nicely sets up our next shareholder-yield play, whose high shareholder yield is built on a gusher of free cash flow that management isnt getting enough credit for.
Illinois Tool Works 2.2% Yield Flips to 4.3%, Then Stair Steps to 5.4%+
Wall Street hates Illinois Tool Works (ITW) because the company doesnt offer a clean story the way a Microsoft (MSFT) or Amazon.com (AMZN) does. Its an old-school conglomerate with its hands in many different businesses, many of which have little overlap.
Im talking everything from fasteners and plastic car parts to commercial kitchen equipment, welding materials and gear for testing electronics. But were fine with that because ITW is a cash cow: In its just-reported second-quarter results, free cash flow leaped 41%, to $630 million.
Whats more, revenue jumped 6.1%, and EPS popped 10%, with guidance hiked further for all of 2026. No wonder ITWs divvie does nothing but stair-step higher. And note the clear-as-day Dividend Magnet at work here:
ITWs Share Price Is Bolted to Its Payout

The stocks current yield is around 2.2%. But (of course!) this number masks the effect of dividend growth and buybacks.
Before we do a full shareholder yield calculation on ITW, lets pause for a moment and note just how much a fast-growing dividend like this magnifies the yield on money invested over time.
Thats another one of my favorite yields: yield on costand in the case of ITW, its substantial: Anyone who bought 10 years ago is getting around 2.5X the stocks current yield out of their upfront investment: a stout 5.4%.
Now lets bring it back to today and talk shareholder yield. Its particularly important here because ITW spends nearly as much on buybacks (around $1.875 billion in the last four quarters) as it does on dividends (roughly $1.8 billion). Add those two together ($3.675 billion) and divide by ITWs $85.2-billion market cap and you get a shareholder yield of 4.3%.
Thats about 2X todays 2.2% current yield and leaves us with a very nice dividend ladder: We start with that 2.2% current yield (which is around 2X the typical S&P 500 yield). Then buybacks take us one rung higher, to a shareholder yield of 4.3%. Then, over time, our yield on cost takes us to the top rung: a tidy 5.4% yield on cost.
Sweet! Best part is, all we need to do is buy now, then sit back as this old-school conglomerates quietly surging cash flow pushes up our favorite yield metrics even more.
5 Soaring Dividends Were Buying Now (as Other Investors Starve for Yield)
Look, I know its not easy to find the healthy yields we need to fund our retirements these days.
But Ive just showed you how shareholder yieldnot current yieldopens up a whole new field where we can hunt for large, and growing, income streams, and big gains too.
Smart, next-level thinking like this is the key to building our net worth, and our dividends, in a sky-high market like this one. And Im not going to leave you with just two tickers to consider.
Thats because my Dividend Magnet strategy has uncovered more5 more, to be precisestocks whose payouts are not only growing but accelerating, boosting their stocks shareholder yield as they do, and pulling their share prices higher, as they do.
Im ready to show them to you nowand give you a free Special Report revealing their names and tickers. Click here to get more detailsincluding a full breakdown of my Dividend Magnet strategy and your own copy of that exclusive reportnow.