NeoCasual Attire
Currently, the high-end fashion of the affluent (a.k.a. 'haute
couture') is still very much cherished. It is the wealthy fashion houses
and the upper class which decided what is 'in' and what was 'out' season
after season.
The rise of neocasual fashion influence in early 2007 very much clashed with the ideas of what was considered sophisticated dress. However, it is worth pointing out that this does not mean an undercurrent of youth fashion or other fashion deviance did not occur.
The Neocasual rebellion (a.k.a. 'anti-modernism') came into being as a direct provocation to the high-end fashion houses. No matter how provocative or unusually a new clothing design may be, there will always be a group of people who for one reason or another will not want to 'go along with the crowd.'
Furthermore, there will always be people who really do not see the point of spending hundreds or thousands of dollars on an outfit just to fit in. Instead, they may wear items that appear to be just like the brand name styles but really are replicas of fashion (sometimes referred in the negative sense as 'knock-off items' or 'imitations').
Moreover, there are and most likely have always been certain groups of people do not pay attention to fashion, but just wear what they feel most comfortable in. Likewise, some people are not prone to frivolous spending, and only wear clothes for one reason- to cover the body.
Other people just choose not to follow certain new fashion trends simply
because some new designs may not suit their tastes. (Have you ever seen
models walk down a runway wearing an outfit you would not want to be caught
dead in? If so, you get the point.).
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At first, it was the 1950's cool guy look. This can best be related through
movies like Rebel Without a Cause and West Side Story, and
television shows like Happy Days. They portrayed young men wearing jeans
every day, everywhere. Whether this began as a case of life imitating art or
art imitating life, it was during this time that jeans became a fashion
statement. Although this still appalled many in society at that time, it can
still be looked upon as the catalyst of the neocasual revolution in America.
The word 'Sex, drugs, and rock and roll' characterize the
design of the neeocasual collection. Fashion is the world's new
addiction, and has created a fashion collection that brings rock and roll
chic to the masses, and truly hot sexy styles to her design.
The idea of neocasual style came from the frustration in teenagers, cutting the waistbands off of jeans, rock and roll style was close look with Rock musicians and high school student: 'I always had fantasies about what I'd like to wear and how I'd like the fit to be. ,Jeans make a woman feel sexy, strong, feminine, and casual all at the same time and are a now a staple of most women's wardrobes, not like The trendy item that becomes obsolete after a season.'The Neocasual woman is someone who likes to have fun with her wardrobe, mixing colors, styles and textures to look fresh and modern with a slight sense of history. I've always enjoyed looking at women like Stevie Nicks, women with strong, idiosyncratic style and seeing how they make everything truly their own.'